-知的資産の創造と有効活用-
特許実務 知財評価･特許評価 (和書 | 洋書)更新日 : 2006-11-04 ■参考情報 |
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出版社Mcgraw-Hillの書籍紹介はこちら | ||
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Preface. Acknowledgments. What Is Technology Licensing? The Trade Substance, and Its Risks and Psychology. Overview of Valuation Methods. Method One: Use of Industry Standards to Determine Valuation. Method Two: The Rating/Ranking Method to Determine Valuation. Method Three: Rules of Thumb to Determine Valuation. Method Four: Discounted Cash Flow Method to Determine Valuation. Method Five: Advanced Valuation Methods: Monte Carlo and Real Options. Method Six: Auctions. Equity Considerations. Structure of Licensing Payments. Pricing, Negotiation Readiness, and Conclusion. Appendix A. Technology Access Key Resource List. Appendix B. An Alphabetical Listing of Useful Resources. Index. |
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e-Bookはこちら PART I : VALUATION. 1. Intellectual Property and Intangible Assets in the World Today. 2. Defining Intangible Assets and Intellectural Property. 3. Defining Intangible Assets and Intellectural Property-Tradmarks. 4. Intangible Assets and the Business Enterprise. 5. Accounting Issues. 6. Tax Issues. 7. Valuation Principles and Techniques. 8. Cost Approach. 9. Market Approach. 10. Income Approach: Quantifying the Economic Benefit. 11. Income Approach: Timing and Pattern of Receiving the Economic Benefit. 12. Income Approach: Evaluating the Risk of REceiving the Economic Benefit and Putting It All Together. 13. When Theory Meets Practice. 14. Special Valuation Situations. 15. Early-Stage Technology Valuation. 16. International issues. PART II : LICENSING. 17. Emergence of Intellectual Property Exploitation Strategies. 18. Introduction to Exploitation Strategies. 19. Introduction to the History and Economics of Legal Limits on Licensing Intellectual Property Rights. 20. Economic Contributions of Intellectual Property. 21. Global Exploitation Potential. 22. Risks of Exploitation. 23. Use of the 25% Rule in Valuing Intellectual Property. 24. Licensing Economics and Royalty Rates. 25. Determining a Royalty Rate-An Example. 26. Dealing with Early-Stage Intellectual Property. 27. Tradmark Licensing. 28. Licensing Negotiations and Agreements. 29. Licensing Internet Assets. 30. Another View of Licensing Strategies. 31. Joint Venture. 32. Unversity Technology Transfer. 33. Organizing for the Future. 34. Monitoring License Agreements. PART III: INFRINGEMENT DAMAGES. 35. Lost-Profit Calculations. 36. Royalty Rates and the Georgia-Pacific Factors. 37. The Analytical Approach. 38. Discounted Cash Flow Analysis. 39. Market-Derived Royalty Rates. 40. Monetary Relief in Trademark Litigation. 41. Estimating Damages for Infringement of Agricultural Biotechnology-Derived Products. 42. A Review of Court-Awarded Royalty Rates in Patent Infringement Cases (1990-2001). 43. Trademark Damage Trends in the Federal Circuit (1982-2001). 44. Recent Decision: Copyright Infringement Damages Can Be Based on Value of Licenses. 45. Trade Secret Damages. PART IV: APPENDICES. A: Investment Rate of Return. B: Theoretical Foundations for the Determination of a Fair Rate of REtuen on Intellectual Property. C: The Use and Abuse of Iowa Curves When Quantifying Appraisal Depreciation. D: Financial and Business Information Sources. E: Sample Royalty Rates Information. F: Overview of New Product Diffusion Sales Forecasting Models. Index. |
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1. Objective: Valuation and Measurement in the Intangible Economy 2. Methodology: The Science of Designing Practical Methods 3. Legacy: Methods for the Valuation and Measurement of Intangibles 4. Design: Draft of a New Method 5. Test: Trying Out the New Method 6. Lessons Learned: Contributions to Intellectual Capital Research Appendix A. Overview of 25 Valuation and Measurement Methods Appendix B. Weightless Wealth Toolkit Glossary of Terms Bibliography About the Author Index |
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Valuation Basics. The Nature of a Trademark. Trademark Exploitation. Quantifying the Economic Benefit. Economic Life and Risks of Trademark Ownership and Exploitation. Trademark Valuation. Trademark Royalty Rates. Monetary Relief in Trademark Litigation. Special Trademark Valuation Situations. Global Valuation and Exploitation of Trademarks. Appendices. Bibliography. Index. |
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Preface Introduction: Why Valuation of Intangibles is a Crucial Unresolved Management Issue The Principles and Context of the Valuation of Intangibles Valuation of Intangibles and Knowledge in Corporate Alliances Real Options Analytical Techniques International Tax and Transfer Pricing Issues Valuing Intellectual Property and Corporate Expertise: Some Focused Examples The Role of Intangible Assets in Global Strategy |
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Overview : Intellectual Property - The New Global Currency THE NEW MARKETPLACE: THE ROLE OF INTELLECTUAL PROPERTY IN ON-LINE COMMERCE. ACCOUNTING, FINANCE, AND VALUATION. PROTECTING INTELLECTUAL PROPERTY. |
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The Dominance of Intellectual Property. Defining Intangible Assets and Intellectual Property. Intangible Assets and the Business Enterprise. Accounting and Tax Issues. Market Value and Accounting Value. Valuation Principles and Techniques. Market and Cost Approaches. Income Approach-Defining the Economic Contribution. Income Approach-Capitalization of Economic Contribution. Income Approach-Economic Life. When Theory Meets Practice. Licensing, Royalty Rates, and Valuation. Valuation Issues in Transfer Pricing. Special Valuation Situations. Valuation International. Intangible Assets in the Utility Industry. Domain Name Valuation. Early-State Technology Valuation. Unique Aspects of the Not-for-Profit Organization. Appendices. |
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翻訳本 : アーリーステージ知財の価値評価と価格設定 What Is Technology Licensing? Rights, Risks, and Psychology of Valuation and Pricing. Overview of Valuation Methods. Method One: Use of Industry Standards to Determine Valuation. Method Two: The Rating/Ranking Method to Determine Valuation. Method Three: Rules of Thumb to Determine Valuation. Method Four: Discounted Cash Flow Method to Determine Valuation. Method Five: Advanced Valuation Methods. Method Six: Auctions. Equity Considerations. Structure of Licensing Payments. Pricing, Negotiation Readiness, and Conclusion. Appendices. Index. |
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